ARNO Newsletter

Ladies and Gentlemen,

The second edition of the ARNO Mag covers, once again, ARNO news and events. To save you time, the Mag is kept as compact as possible, but we are glad to elaborate extensively on any theme that is of interest to you. Please contact us. We look forward to hearing from you. Happy reading.

Sincerely,

Alien Luisa Wolter
Managing Partner

ARNO Russia: a success story

Brands have no borders. They are at home globally. As are our clients. Just like us. The ARNO Group is a family with international subsidiaries and since 2007 also present in Russia, with offices in the centre of Moscow.

In close cooperation with the parent company and the other subsidiaries, successful major projects with brands such as MTS, Lexus, Reebok, Adidas, Nokia, Hyundai and Marlies Möller, have been developed. The recipe for success is the optimal combination of local production and imported elements “Made in Germany”. Not to mention the in depth knowledge of specific characteristics on national regulations and norms as well as the mentality.

ARNO Moscow’s range of activities covers project management, processing of import transactions, procurement in the Russian market as well as on site installation.

Contact

ARNO Russia: 500 flagship and standard stores for the telecommunications sector

ARNO Russia wins largest project since establishment in 2007. MTS, Russia’s largest telecommunications provider, has awarded ARNO the production and logistics of all their shops. In the next 3 years over 500 flagship and standard stores will be delivered and installed. This is a completely Russian project: production, storage, despatch and installation – all within Russia. They choose ARNO because of our ability to produce high quality equipment locally within Russia which avoids the usual 27% customs duty for imported goods.

Project details

100% biodegradable

With reference to our report in the last edition of the ARNO Mag, we want to present our 100% biodegradable display. The used “plastic” consists solely of natural components such as oils, cellulose, resin and lignin. In addition the used substances are all recycled products from industry. Lignin is, for example, a component from wood and a by-product of paper production. If buried in the earth, the display would decompose within five months. 4.800 units were produced using an injection moulding process and then distributed worldwide for our client, Wala. Further production is in process.

We look forward to hearing from you if you are interested in this material.

The next generation POP design - a cooperation between the University of Darmstadt and ARNO

The result is an analysis on new methods that need to be taken to create a more seductive POP for the consumer of the future. Focus was placed on the cosmetic sector, but the analysis results deliver numerous findings for the POP.

A study was written in cooperation with students at the Darmstadt University covering analysing and evaluating the subject areas such as market trends, mobile communication and social media as well as the psychology of the consumer. The results promise exciting new insights for the cosmetic POP.

Please contact us if you are interested in the results of this study.

State-of-the-art materials: The ARNO material wall

The point of purchase is the only place that the consumer and the brand abruptly meet. Here the product can be touched, handled, felt and perceived. The brand claim must live up to expectations here: the authenticity of the material and design of the brand message communicated.

That is why we meticulously follow the latest material trends and present them on our material wall. The wall is divided into 4 sectors: Efficient, Innovative, Sustainable, and Valuable. In each category we have a balanced mixture of materials available and can individually draw from these unlimited resources.

We would be pleased to present this material wall to you personally. Come and visit us.

ARNO presentation: "Brandlands – brand presentation in architecture"

An invitation from the aed (Association for the Promotion of Architecture, Engineering and Design) led to the lecture by Creative Director, Claudio Wolfring, and Senior Account Manager, Tom Hill, on the keynote theme of the event "Brandlands – brand presentation in architecture".

The title of the ARNO lecture was „Welcome to the 3rd place”. What is the 3rd place? Why is a consumer pleased to be there? And what have brandlands got in common with 3rd places? These and further questions were covered extensively by Mr Hill and Mr Wolfring and illustrated via ARNO examples.

Here are some first impressions of the lecture.

Of course there is more. Looking forward to your call.

ARNO GmbH
Alien Luisa Wolter
Daimlerstraße 10
72649 Wolfschlugen

Phone: +49 (0) 7022 5001-62
Fax: +49 (0) 7022 5001-1062
Mobile: +49 (0) 172 7159409

a.wolter@arno-online.com

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